Officials across China are selling hard the option of a watery grave by offering hefty financial incentives and planting stories in state media — with only marginal success. Many local governments, however, have saved their strongest pitches for this week, timing them to the Qingming Festival, when families nationwide take a day off to sweep their ancestors’ graves.

In the southern metropolis of Guangzhou, officials recently announced a $160 bonus for families that scatter ashes at sea. In Shanghai, officials upped their offer in the past year from $65 to a more persuasive $320. Topping them all, however, are the coastal cities of Shaoxing and Wenzhou, which are offering $800 and $1,290, respectively, for sea burials.

To sweeten the deal, the government often provides transportation, including all-expense-paid boat trips.