There are simply too many ways to be tracked. The Internet, e-mail, cell phones, web browsers, social networking sites, search engines: these have become necessities, and it’s fanciful to expect people to simply refuse to use them just because they don’t like the spying, especially since the full extent of such spying is deliberately hidden from us and there are few alternatives being marketed by companies that don’t spy.
This isn’t something the free market can fix. We consumers have no choice in the matter. All the major companies that provide us with Internet services are interested in tracking us. Visit a website and it will almost certainly know who you are; there are lots of ways to be tracked without cookies. Cellphone companies routinely undo the web’s privacy protection. One experiment at Carnegie Mellon took real-time videos of students on campus and was able to identify one-third of them by comparing their photos with publicly available tagged Facebook photos.
Maintaining privacy on the Internet is nearly impossible. If you forget even once to enable your protections, or click on the wrong link, or type the wrong thing, and you’ve permanently attached your name to whatever anonymous service you’re using. Monsegur slipped up once, and the FBI got him. If the director of the CIA can’t maintain his privacy on the Internet, we’ve got no hope.