Besides the 61 percent who report taking long breaks from it, 42 percent of those aged 18-29, 34 percent of those 30-49, and 23 percent of users 50 and over have decreased their time on Facebook over the last year.

When asked why users were abandoning Facebook, 21 percent said they have run out of time to check in with the site. Some 10 percent “pointed toward a general lack of interest in the site,” an equal 10 percent said it lacked “compelling content,” another 9 percent said it was too full of “drama” and “excessive gossip” from friends, and 8 percent worried that they were becoming addicts.