Now Trump is exploring ways to make news in a more literal way: by acquiring the New York Times. According to sources familiar with the situation, Trump has engaged in more than one meeting to discuss how he might buy the Grey Lady. Details of Trump’s strategy remain scant. And it seems unlikely, to say the least, that the Sulzberger family, which controls the company’s voting shares, would welcome his offer.

A spokesperson for Trump declined to comment. The Times also declined to comment. The newspaper has long been rumored to be a coveted trophy for acquisitive billionaires, with Mayor Michael Bloomberg commonly mentioned as a potential buyer.