Now up for bid: Surnames

“I just saw an opportunity — my mom is going through a divorce and I don’t need this last name anymore,” explained 30-year old entrepreneur Jason Sadler, who lives in Jacksonville, Florida. “I thought ‘How am I going to find a new last name?’ well ‘Why not just sell it?'”

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To many, the idea of selling off the family surname might be crazy. Sadler says he wants to reinvest the money he makes into other “fun marketing things” and “give 10% of it to charity.”

At the time of the interview, the highest bidder on Sadler’s website — buymylastname.com — had offered $35,000.

For all of 2013, Sadler will legally assume the new surname decided by the winning bidder and will need to change all official forms of identification.

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