“They could disappear in five to eight years and disappear in the sense that Yahoo used to be the king of search. Now, for all intents and purposes, Yahoo has disappeared,” Jackson said Thursday on CNBC’s “Squawk on the Street”.
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The primary reason Google may lose its search dominance is because the company is facing the same mobile problem as Facebook, Jackson said…
Consumers are searching more and more on mobile devices, yet advertisers aren’t as willing to buy advertisements formatted for mobile devices, because these ads are not as prominently displayed.
Also, mobile ads tend to run more cheaply than ads made for desktop computers.
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