"[L]et's do something for the boy who doesn't like to hunt for diamonds, but likes to hunt for deer"

“Fun is more important than anything else, we try to put some fun in it,” said Harold van Beek, who has owned his own business since last year. “Hunting season is coming up, I thought this is cool, so let’s do something for the boy who doesn’t like to hunt for diamonds, but likes to hunt for deer.”

Anyone who buys a diamond ring before October 31 will receive a voucher to pick up a Remington 870 hunting rifle at Fin and Feather in Iowa City.