That means 91% of sampled households are NOT having their opinions recorded by pollsters.
Breaking down the numbers a bit, we can see that this is due to two reasons: 38% of the households contacted were unreachable in the first place, leaving only a 62% “contact rate.” But among that 62%, only 14% “cooperated” with the pollsters; the remaining 86% of contactees presumably slammed down the phone or simply refused to answer. Since 86% of 62% of the population are non-cooperators, that leaves us with the astonishing conclusion that…
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53% of Americans actively refuse to answer poll questions.
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