“They don’t love either candidate, so they’re just sitting back and waiting”

There’s more good news than bad for Romney for appealing to this group. It starts with the adage that undecided voters typically choose the challenger on Election Day, because they aren’t already sold on the incumbent.

The Bloomberg telephone survey of 789 likely voters, with a margin of error of plus or minus 3.5 percentage points, contains more evidence that these voters are open to Romney. More of Romney’s supporters, 13 percent, said they could change their mind than Obama’s backers, only 11 percent of whom said they could still be influenced. That means more persuadable voters in the poll tilt Republican and lean in Romney’s direction on some issues…

Persuadable voters are more convinced of the economic case Romney has made than they are of Obama’s, with 41 percent saying the Republican has laid out a better vision for a successful future compared to 25 percent saying the president has. Likely voters overall preferred Obama’s economic vision, 47 percent to 44 percent.

The poll shows these voters are disproportionately located in Midwestern states — the area on which much of the election is being fought — with 34 percent of them living there compared with 25 percent of likely voters.