Romney needs to give his supporters a jolt of enthusiasm -- soon

It’s interesting Newhouse hit on the dismissive description of a “sugar high” — because a sugar rush is what Romney’s side needs.

That’s what a day-to-day campaign is — it’s all a sugar high. It’s supposed to provide a boost, a pick-me-up, a rush to those who are following it closely with the hopes that it will succeed with a spirited speech, a potent soundbite, a lively crowd, a good interview.

That can be supplemented by more substantive nutrition in the form of substantive policy addresses, position papers, etc.

The Romney camp is doing neither. It’s too intent on winning over the small batch of uncommitted and independent voters by saying absolutely nothing that might possibly offend them.

The problem with that strategy is a) it means he doesn’t say much, and b) it does nothing to stimulate the enthusiasm of those already in his corner.