1) The “living room” test dates from the Cronkite era, when everyone watched one of the three networks and having the President in your living room was unavoidable. Now there are thousands of channels, network domination is ending, and it’s easy to avoid seeing the president or any other politician if you’d rather see something else; 2) The voters who are least likely to spend the next four years with the president in their living rooms are probably the most likely to be swing voters, if the experts are to be believed.