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“I myself don’t mind getting tanned, but I can see why pale skin is attractive,” Alina Zhao, a college student in the U.S. who grew up in Zhejiang, China, said.

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“It definitely has to do with the history of China, which is largely an agricultural society,” she added. “Getting tanned means you work outside in the fields a lot, so skin color is like an indicator of your social status. The fairer you are, the wealthier or more respected you seem.”

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