Romney has struggled to connect with voters all year and has been battered all summer by attack ads from President Obama’s campaign. That has put his approval rating at 40 percent, among the lowest of all time at this point in a campaign, according to a Washington Post-ABC News poll earlier this month.
With less than three months to go and much ground to make up, his advisers believe that their best bet is to convince Americans that, love him or not, Romney is the solution to their problems. The Tampa convention’s theme — “A Better Future” — which organizers announced on Friday, underscores that calculation. …
Many of the speeches and presentations are being designed to tell viewers how Romney plans to create jobs and shrink the debt. In addition to the politicians who will be on stage at every convention — New Jersey Gov. Chris Christie will deliver the keynote address, while Florida Sen. Marco Rubio is slated to introduce Romney for his acceptance speech — this year’s convention will feature a series of non-political people offering testimonials about Romney.
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