Third, increased focus on the uninformed. Four years ago, Barack Obama gave a sophisticated major speech on race. Mitt Romney did one on religion. This year, the candidates do not feel compelled to give major speeches. The prevailing view is that anybody who would pay attention to such a speech is already committed to a candidate. It’s more efficient to focus on the undecided voters, who don’t really follow politics or the news.
Fourth, lack of serious policy proposals. Has there ever been a campaign with so few major plans on the table? President Obama’s proposals are small and medium-size retreads, while Mitt Romney has run the closest thing to a policy-free race as any candidate in my lifetime. Republicans spend their days fleshing out proposals, which Romney decides not to champion.
Fifth, negative passion. Both parties are driven more by hatred than by love. Both sides feel it would be a disaster for the country if the other side had power during the next four years. Neither side is propelled by much positive enthusiasm for their own side.
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