The Obama campaign has elevated poll-testing and focus-grouping to near-clinical heights, and the results drive the president’s every action: his policies, his campaign venues, his targeted demographics, his messaging. That Mr. Obama felt required—teeth-gritted—to address the “you didn’t build that” meme means his vaunted focus groups are sounding alarms. …
The Obama campaign’s bigger problem, both sides are now realizing, is that his words go beyond politics and are more devastating than the Romney complaints that Mr. Obama is too big-government oriented or has mishandled the economy. They raise the far more potent issue of national identity and feed the suspicion that Mr. Obama is actively hostile to American ideals and aspirations. Republicans are doing their own voter surveys, and they note that Mr. Obama’s problem is that his words cause an emotional response, and that they disturb voters in nearly every demographic. …
This gets to the other reason the Obama campaign is rattled: “You didn’t build that” threatens to undermine its own argument against Mr. Romney. Mr. Obama has been running on class warfare and the notion that Mr. Romney is a wealthy one-percenter out of touch with average Americans. Yet few things better symbolize the average American than a small-business owner. To the extent that Mr. Romney is positioning himself as champion of that little business guy and portraying Mr. Obama as something alien, he could flip the Obama narrative on its head.
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