The exact same process is now happening with Chick-fil-A: it’s not that the owners suddenly came out of the conservative closet. In reality, they’ve been public Christians and openly conservative for their entire business careers. All that happened is that their views entered onto the liberal radar by chance one day, and the word quickly went out on the Alinsky grapevine: This is the next target we will freeze, personalize and polarize.

I’m quite sure that the Chick-fil-A boycott will fade away soon enough, as such things always do, but it raises a larger question: Why become outraged spasmodically like this, in fits and starts? Why not simply made a permanent list of every business’s political preferences, and conduct one’s economic choices accordingly?

Since conservatives as well have on occasion chosen to avoid giving money to famously leftist businesses, we can stop this bipolar boycott binge behavior and just declare a permanent cleavage in America’s shopping habits to match our political preferences. THIS IS WAR!