Obama's big spending push hasn't changed the campaign much

But where is the evidence that anything has changed, outside of the media narrative? PrioritiesUSA, the Obama campaign’s super PAC, suggests this as the key finding: “37% of voters say that Romney’s business experience at Bain Capital make them LESS likely to vote for him. Just 27% say it makes them MORE likely to vote for him.”

But another way of reporting this information would be to say that, after a seven- to eight-figure ad blitz aimed at convincing voters that Romney is a cross between the buffoonish Thurston Howell III and the rapacious Gordon Gekko, 63 percent of voters either find Romney’s business experience irrelevant or say it makes them more likely to vote for him. (Of course, it also matters how those 37 percent are distributed. If the bulk of those who find Romney’s business experience unpalatable are Democrats or Democratic-leaning independents, then this isn’t much of a problem for the Republican’s campaign.)

Regardless, with Romney trailing, this is merely more of the same. We haven’t really seen any movement in the RCP Average since the GOP primary race ended in early May: The president has held a steady lead of one to three points.

Let’s break this down a bit further.