In states where voters are in neither camp solidly — the crucial swing states — Obama is executing a distort-and-destroy media blitz. A primary goal in campaign-speak is to “define” Romney as not just out of touch, but as an agent of fat cats who want to take everything.

Secondarily — never mind the results of his almost four years in office — Obama is trying to frame the campaign as a referendum on a clash between a compassionate there-for-you Democrat and Republican forces that would strip government bare to get theirs. …

He made the games a hit, as well as a financial winner. Obama avoids that part of Romney’s record, just as he has shied from putting his own tenure front and center before voters.