Coming atop these events, the jet-ski photo was a little like the kid who celebrates the Fourth of July by lighting and dropping a cherry bomb at his own feet. This was the week that got people wondering if the Romney campaign needs a change of personnel. …

A question of some urgency hangs over these two photos. We may assume the family beach photo was the one intended to run through the July Fourth news cycle. If so, did anyone in the Romney campaign warn the candidate that the beach photo would evaporate the moment the couple on that jet ski entered a lake teeming with press-corps piranhas? …

If no one warned Mr. Romney of the Kerryesque lobster roast his ride would guarantee, then calls for a campaign upgrade are plausible.