Pew went deeper — examining the number of media mentions for the three most common concepts pushed by proponents and opponents of the law.

Two terms favored by those unfavorably inclined to the law — “more government involvement” and “more taxes with health care reform” — both outpaced the most mentioned term of supporters (“more competition”).

In fact, there were more than twice as many mentions of “more government involvement” than of “insuring pre-existing conditions”, which has long been one of the Obama Administration’s signature talking points in support of the law.

“Opponents of the reform won the so-called ‘messaging war’ in the coverage,” according to a Pew memo analyzing the results.