"When you have a candidate that does this, by god, you need to get out and support him"

But Arturo Vargas, executive director of the non-partisan National Association of Latino Elected Officials, said that while it’s always good to bring specific issues into the consciousness of voters, the announcement is not “a total game-changer.” It can help the president, but only within a broader set of concerns about other issues, he said.

It would be “insulting” for Obama to campaign solely on immigration to Latino voters, said Jennifer Korn, executive director of the right-leaning Hispanic Leadership Network. She previously worked toward immigration reform as part of the Bush administration, but said she has concerns with how and when Obama made his directive…

“If [Obama] continues to take these types of steps he’s going to surely get a very strong showing in terms of turnout, in terms of support, in terms of energy level,” Arturo Carmona, executive director of Latino group Presente.org, said. The organization is already hearing from members saying they are more excited to work toward the president’s reelection.