The “significant” ad buy will air in New York and Washington DC beginning today, on Sunday political shows, and during weekend sporting events, with additional markets to follow next week, according to the group.

The ad comes as the next round of nuclear talks with Iran will take place in Moscow next week, discussions that have yielded little in the past. The Obama administration has maintained that it has instituted the toughest sanction’s yet on the country, though ECI, citing the International Atomic Energy Agency, says that in the meantime Iran has enriched enough Uranium to build five nuclear bombs.