We already know that lipstick names seep into our conscious more than we thought, but apparently 11 percent of British women think about fashion more often than they think about friends, family and work. Rebecca Elderfield, Very.co.uk Style Director said in a press release, “For many young women fashion is so much more than a casual hobby or mild interest – it’s a way of life, and the results of the survey confirm that.”

A way of life is right. According to the study, a fashion thought manages to creep into women’s minds for an hour and 19 minutes every day. That means that every 11 minutes and 23 seconds a woman stops to ponder style. Also noteworthy is the clothing item that tops the list: dresses. (Not shoes?)