Take the science. The unsweetened juice of an apple—that symbol of New York City—contains at a minimum exactly the same number of grams of sugar per ounce (3.25 g) as Coca-Cola (3.25 g). Choose a different source and apple juice suddenly boasts more sugar per ounce (and more calories) than Coca-Cola.

Look at the economics behind the ban, which chef Daniel Moody argues would actually subsidize heavy soda drinkers at the expense of those who drink less. And that’s to say nothing of the fact that in a time of rising unemployment, growth in the food and beverage industry accounted for more than 40 percent of new jobs (according to recent government data) created in April.

So why would Mayor Bloomberg propose such a ban—especially on the eve of his Donut Day proclamation?

If this doublespeak by the Bloomberg administration sounds to you like, well, doublespeak, then let me do nothing to dissuade you of that notion. But if you reside somewhere within the narrow, crayoned sliver of land that sits between the Hudson River and the Pacific Ocean, you may not know that this sort of haphazard food polic(y)ing is just part of a typical news cycle in the Bloombergosphere.