Obama formally launched his campaign this month with the message of “Forward,” but one senior Democratic Party official told The Hill that people who thought that would be the campaign’s lasting official slogan should “stay tuned.”

Obama at various times over the past year has taken “Winning the Future,” “A Fair Shot,” “An America Built to Last,” and “We Can’t Wait” for test drives, but none has found lasting traction. Vice President Biden has suggested one possible bumper sticker slogan: “GM’s alive; bin Laden’s dead.”…

“It’s rather interesting that ‘Forward’ appears to be 100 percent about the past,” Snyder said. “If you go to any Obama event now they’re playing the same music from 2008 and trying to gin up the same vibe. It’s like a bunch of aging hippies looking for that old time feeling.”