Obama could have adapted Simpson-Bowles, but symbolically it was vital to embrace it in some form as his headline deficit plan, because it already enjoyed some G.O.P. support and strong backing from independents, who liked the way it forced both parties to compromise. Had Obama gone to the country with more near-term stimulus married to Simpson-Bowles, he would have owned the left, independents and center-right. It would have split the Republicans and provided a real alternative to the radical Paul Ryan-Romney plan.

Instead, Obama retreated to his left base, offered a stimulus without Simpson-Bowles and started talking about “fairness.” The result has been a muddled message that has alienated independent/center-right voters who put him over the top in 2008. Don’t get me wrong: I want fairness, but fairness that comes from a growing economy and comprehensive tax reform not from redividing a shrinking pie.

In sum, Obama’s campaign right now feels as though it were made in a test tube by political consultants. It’s not the Obama we admire. Rather than pounding the country with “I have a plan” — a rebuilding stimulus plus Simpson-Bowles — which would be an Obama-like message of hope, leadership and unity that would put him on higher ground that Romney can’t reach because of the radical G.O.P. base, Obama is selling poll-tested wedge issues. I don’t think it’s a winner for him or America.