In audio of the NOW/MMFA strategy webinar obtained exclusively by The Daily Caller, the liberal organizations plotted the best ways to get the radio giant and veritable burr in their collective saddles off the air.
Go after the local advertisers
The key, according to Media Matters online outreach director Jay Carmona, is to target Limbaugh at the local level — specifically advertisers in local radio markets — but with an eye on his national sponsors.
“I will say, just going by the numbers, getting local stations to drop Limbaugh is actually a hard, more long-term campaign than just looking at getting local sponsors to drop,” she explained, adding that they do not need to get the conservative talker off every local station to make an impact…
“If you listen as a group it is actually really empowering. So I know folks who are live chatting ‘The Rush Limbaugh Show’ on Facebook every day,” Carmona told call participants.
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