“Chinplants,” i.e., surgical procedures that enhance and define the chin line, increased 71 percent between 2010 and 2011, outdoing breast augmentation, liposuction and even Botox, which increased a mere five percent between 2010 and 2011, according to new statistics released by the American Society of Plastic Surgeons.

“Having a strong chin is not something you can gain via diet or exercise,” says Dr. Darrick Antell, a Manhattan plastic surgeon and clinical professor of surgery at Columbia University. “You’re either born with it or you see a surgeon to improve it.”

The procedure is now popular with both men and women, with nearly 21,000 Americans opting for the operation last year alone, the ASPS reports.