The below-the-belt treatment — which, just like the women’s version, removes either some or all pubic hair — is becoming increasingly popular, and not just among competitive swimmers or underwear models. “What we’re finding is, it’s everybody,” said Mike Indursky, the president of the Bliss chain of spas, which offers a men’s Brazilian called the Ultimate He-Wax for $125. “It’s the gay community, it’s the straight community, it’s very conservative guys, it’s very liberal guys. All different age groups are coming in. It’s much, much bigger than we ever thought.”