Even adding this year’s spending by super PACs — a new kind of independent group that can raise millions of dollars at a time — the Republican contenders spent more cash in 2008 all on their own.
The numbers, tallied through the end of January, complicate the widespread portrait of the 2012 campaign as an example of political spending run amok. While many voters may feel overrun with negative ads, every primary season since the 1990s has featured more spending than the current contest, records show.
The totals also underscore a persistent enthusiasm problem that has dogged this year’s GOP presidential hopefuls, most of whom haven’t come close to raising as much money as the top candidates did in 2008. Romney, despite being the presumed front-runner, has actually brought in donations at a slightly slower pace than he did four years ago, when he was considered an underdog in a well-funded field that included a veteran U.S. senator and a former New York mayor.
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