BBH partnered with an Austin homeless advocacy group called FrontSteps for the project; the organization put the ad agency in touch with participants. Radia said the Hotspots, who will likely be getting a lot of attention Tuesday, enjoy it so far. “One of the guys used the phrase, ‘my small business’ today”

“We have very few tools to help homeless,” he said, “and one is rooted in print media. The printed media just seems outdated — the basic model seems to work. The street news model is very well praised by homeless organizations.”