Yet one awkward fit — related to class — becomes more damaging in November. In Ohio, as in Michigan, Romney lost voters making less than $100,000 a year, as well as voters without a college degree. In Oklahoma and Tennessee, Romney’s support was below 25 percent among voters earning less than $50,000 a year.
It is true that Obama also has a serious problem with the white working class. He lost that group by 18 points in the 2008 election. But, since his State of the Union address earlier this year, Obama has been brushing up on his blue-collar populism. And he needs to only marginally improve his performance with these voters to seriously increase his reelection chances.
Romney is stuck in a stereotype. During occasional gaffes, he sounds not just like your boss but like your boss’s boss. The main problem, however, is the message. In addition to talking about reducing taxes and cutting government, Romney needs to present a vision of social mobility and set out the egalitarian appeal of opportunity. He needs to emphasize policies — on education, job skills and wealth accumulation — that encourage aspiration. But this appeal is postponed as long as the contest for conservatives in the Republican primaries continues.
Unlike his other challenges, Romney’s class problem does not fade: It must be fixed. And it is difficult to even begin until the Republican race ends.
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