While it was WWD who coined the term ‘mantyhose’, brosiery’ is a clear leader in the survey, ahead of ‘guylons’, ‘he-tards’, and ‘beau-hose’ – a term surely reserved for the most confident men out there.

Mr Cavallini said that his company’s ‘brosiery’ is tested on its male employees and that their research had led to a special, breathable fabric being designed to account for men’s higher perspiration levels.