22 companies have now pulled ads from Rush's show

So far, at least 17 advertisers and two radio stations have pledged to wipe their ads from the show after Limbaugh called Georgetown law school student Sandra Fluke a “slut” and a “prostitute” after she testified before Congress about insurance coverage of contraception last week. Five additional companies have said their ads aired by mistake during Limbaugh’s program and vowed to scrub their ads from Limbaugh’s three-hour time slot…

But while dozens of companies are trying to distance themselves from Limbaugh’s incendiary comments, one company has flocker to the conservative commentator. The online dating website SeekingArrangement.com, whose mission is to match subscribers with wealthy “Sugar Daddies,” said Tuesday that it has made a new ad buy specifically during Limbaugh’s program.

Brandon Wade, the founder and CEO of SeekingArrangement.com, said he decided to support Limbaugh because he apologized for calling Fluke a “prostitute,” an insult, Wade said, that “many in the mainstream media” have used to describe the women who use his dating site.