Komen hires consulting firms to ask donors: Do we still need to apologize?

Perhaps most interestingly, one section of the Komen survey asks participants whether they feel that the organization still owes them an apology, and then lists a series of potential apologies to test whether or not they are effective. The options range from deeply apologetic to defensive and deflective of blame. “We made mistakes, but political elements on the right and left have sought to use our missteps to advance their own political agenda,” one potential apology reads.

PSB wraps up the survey by listing a diverse cast of politicians and celebrities and asking the reader to rate which ones would be the most credible as Komen’s new spokesperson. The list includes Sheryl Crow, George H.W. Bush, Bill Clinton, Sandra Day O’Connor, Ellen Degeneres, Melissa Etheridge, Lance Armstrong, and Rudy Giuliani.