Another ingredient to its success is its big, bold use of pictures.

A series of large images, one below the other, interrupted by a few lines of text, is a successful staple of many MailOnline articles.

There are plenty more pictures in the right-hand side column, which is a series of celebrity stories promoted in a few words and an enticing image.

But even this feature on the right is occasionally sacrificed, when a story requires even bigger picture treatment, like when a key freeway closed in Los Angeles.