Why do the parties have such trouble finding good candidates?

The losers of our presidential history, on the other hand, usually have only one gift out of three. They’re good managers, more often than not, whose organizations outlast demagogues and persuaders in the primaries but who can neither rally the base nor inspire the center in the general election. Thus Walter Mondale, victorious over Jesse Jackson and Gary Hart but crushed by Reagan; thus Bob Dole and Michael Dukakis; thus John Kerry in 2004.

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This is the path that Mitt Romney, managerial to his core, seems to be treading in 2012. The question is what kind of opponent he’ll find waiting in November. In 2008, Barack Obama seemed to have almost F.D.R.-like gifts: He out-managed, out-inspired and out-demagogued both Hillary Clinton and John McCain.

But the presidency, unexpectedly, has exposed his limits as a communicator. Now when Obama demonizes, it seems clumsy; when he tries to persuade, it falls on deaf ears. Unlike Reagan and Clinton, the two masters, he seems unable to either bully or inspire.

What Obama has left, though, is the same capable, even ruthless organization that helped him over the top last time around. Maybe he’ll rediscover the old 2008 magic as well. But if not, the 2012 election is shaping up to be the most wearying sort of American presidential campaign: a clash of two managers, slogging their way toward a prize that a stronger candidate might have taken in a walk.

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