The six dirty secrets of presidential politics in 2012

The “dirtiest” little secret on my list is one that, because it is so obvious, I am astonished has not been mentioned in any significant way.

In my experience, the most universal misconception that conservatives have about politics is that most of those in the “conservative media” or those who are “activists” are motivated primarily because they believe in the cause. Unfortunately, for many reasons too numerous to get into in this space, this is simply not the case. The vast majority of the decisions made in the conservative media and by activists are decided by business considerations rather than by what is best for the cause.

In other words, it is ratings, traffic, and, ultimately, revenue/job security which dictate a huge portion (not all) of the content produced by Fox News, the Drudge Report, and talk radio, and it is donations which determine how most activists react. This is why Sarah Palin’s irrelevant presidential tease and Herman Cain’s always-doomed campaign were given so much more attention than they deserved. It is also a significant part of why the “Tea Party movement” evolved as it did.

It is also why there is a very good chance that many people in both groups will effectively lay down their arms in the battle to unseat Obama.