The video, shot by Jesse Rosten, features three models in before and after shots while a voiceover lists the benefits of Photoshop as if it were a beauty product and slimming aid.

It is accompanied by the tagline ‘This commercial isn’t real, neither are society’s standards of beauty.’

The two-minute clip also shows celebrities including Britney Spears and Keira Knightley who have been subjected to retouching for magazine covers.

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