“Exceeding expectations in (New Hampshire) can trigger a critical burst of momentum for Governor Huntsman in South Carolina if we act quickly,” Quinn wrote in the private memo obtained by CNN. “He has not yet been well-defined here and his strong conservative record will play well – particularly in the conservative upstate.”

The memo, which includes a detailed voter ID strategy and county-by-county turnout model, does not define what “exceeding expectations” in New Hampshire might be – though most Republicans agree that Huntsman needs to win the state or at least surge into a strong second place finish to soldier on.