Favorable/unfavorable for political labels: "Liberal" 50/39, "Libertarian" 38/37

The American public’s take on capitalism remains mixed, with just slightly more saying they have a positive (50%) than a negative (40%) reaction to the term. That’s largely unchanged from a 52% to 37% balance of opinion in April 2010…

Both of the ideological descriptions used most frequently in American politics – conservative and liberal – receive more positive than negative reactions from the American public. But the positives for conservative (62%) are higher than for liberal (50%). This gap mainly reflects the balance of what people call themselves; more people consistently call themselves conservative than liberal in public opinion polling. Those who think of themselves as politically “moderate” give similarly positive assessments to both words.

As many Democratic strategists have argued, the term progressive receives a far more positive reaction from the American public than the term liberal (67% vs 50%), though the difference is primarily among Republicans.