Ad campaign of the day

A Brazilian ad agency, AGE Isobar, has come up with a novel campaign for their client, Olla condoms. They’ve created Facebook profiles of the babies guys could have if they don’t practice safe sex.

The company actually targeted specific guys’ profiles (like poor William Silva, above) and created a fake profile of their hypothetical “jr.” version (see William Silva Jr.). Once accepted, Jr. posts an innocent comment about how awesome Olla condoms are on dear old dad’s page.

The campaign is called “Unexpected Babies” and it’s bound to scare at least a few guys into double-bagging it.