“Don’t you judge us, we all knew it would end up here someday,” J&D Foods founders, Justin Esch and Dave Lefkow, wrote in an email to customers. “And yeah, your [sic] right we probably did go too far this time. Sorry mom.”

J&D’s Foods, the company best known for attempting to make every food taste like bacon, announced Tuesday that they have created and are now selling the “the world’s first bacon-flavored personal lubricant,” J&D’s baconlube.