Study: Attractive women have the same effect on men as cocaine

The study, conducted by Harvard University researchers, found the face of an attractive woman triggers the same reward centres in a man’s brain as the narcotic.

Test subjects were shown images of attractive females, and brain imaging scans revealed that reward circuitry fired off when they looked at comely faces.

A prominent curved forehead, eyes, nose and mouth located relatively low, large eyes, round cheeks and a small chin were among the features men found most attractive.