“A chief goal of our communications is to present a positive, forward-looking narrative,” the foreign guidelines state.

Copies of the internal documents were provided to The New York Times by officials in several agencies involved in planning the anniversary commemorations. “The important theme is to show the world how much we realize that 9/11 — the attacks themselves and violent extremism writ large — is not ‘just about us,’ ” said one official, who spoke on condition of anonymity to describe internal White House planning…

“We need to make sure we’re speaking to a very broad set of audiences who will be affected by the anniversary,” Benjamin J. Rhodes, a deputy national security adviser, said in a telephone interview on Friday.

That may be, but some American counterterrorism and intelligence officials are complaining that the White House missed out on tying together the 10th anniversary with recently announced strategies to combat terrorism and violent extremism into a more coherent, longer-term plan.