Made from a mixture of nylon and elastane (the generic non-brand name for Lycra) they are described as the ‘boxer short diet’ promising men a streamlined silhouette. According to Asda, nine of out ten of the men who tried them gave them the full seal of approval.

These high-waisted trunks are structured with double-knitted panels that flatten the waist and stomach, compress love handles, and lift the buttocks. These panels are even ventilated and anti-microbial, making them ‘pong proof’. Sound sexy, don’t they?