According to the site’s privacy policy and copyright statements, Give-a-Shit.org is a production of MTV Networks. And encouraging the world’s youth to care about important issues sounds like a decent premise. But it turns out that MTV, unable to resist a dose of shock value, wants us to take time to “give a shit” while actually giving a shit, which Reed explains while seated, pants down, on a toilet. Necessary? Not really. A montage of crude fake testimonials from shit-giving people (including a foulmouthed toddler) amps up the joke value, helping to negate the PSA’s legitimate message.