This could be a legal first. Has any other business or organization ever been sued over their Google search ranking? Because that’s what this is all about. Remember that neither First Resort’s Web site nor the ads linking to their Web site make any claims about providing abortions. No, the only basis for a “false advertising claim” against them is not the content of their advertising, but the placement of it. But it’s not even clear if the company has any control over the placement of their ads — for that info, we’d have to sue Google, which is simply unfeasible.
So, based on basically no evidence whatsoever, the city of San Francisco is planning to sue a counseling center for false advertising, even though their advertisements are not false.
And in the press conference proudly announcing this, the City Attorney openly admits that it’s politically motivated, that he’s going after the centers because he defines them as “right-wing.” But seriously, have you ever looked at the ads for the other kinds of pregnancy counseling centers, the kinds of places where if you walk in, the only advice they ever give you is abort abort abort?