"We can't just sweep 30,000 ugly people under the carpet"

The brutal axing of the 30,000 hopefuls is not the site’s first brush with controversy. Last year, about 5,000 members were removed from the site after they had appeared to put on weight during the Christmas period.

This month, the website triggered anger in Ireland when it said that Irish men were among the ugliest in the world. This was based on the reasoning that only 9% of male Irish applicants to the site were accepted. Only 20% of Irish women are accepted, compared with nearly 70% of Swedish women who sign up.

The prospects are even worse for British men, as according to Hodge, they are the most likely be rejected. “It’s a bit of a sting as I’m a Brit,” said Hodge, who is based at the site’s head office in Los Angeles. On average one in seven people are rejected from the site which has around 700,000 members in 190 countries.