Romney's new strategy: It's the economy, stupid

A series of interviews with Romney’s top advisers reinforced that message. “The economy is not just a talking point,” said campaign manager Matt Rhoades. “It’s the real deal. He [Obama] took his eye off the ball, doing all these other things. People are hurting out there. He’s the boss.”…

Today, their candidate is a known quantity. They mostly refuse, as one adviser put it, to “chase the tennis ball.” They prefer to jump in only when it suits the campaign’s overall message, as they did this month after Obama gave his Middle East speech. Romney said Obama had “thrown Israel under the bus.”…

Four years ago, he made a bid for social conservatives that took him off his core strength — economic issues. His advisers say that won’t happen this time. They believe he has no need to re-litigate social issues and say he has found his comfort zone with the economy and with a campaign of a different style and pace. He is, said several advisers, “less frantic.”